The Advantages of Inclusivity in Marketing

Sue Schardt is an accomplished media executive and experienced producer and program developer for a broad range of media networks. Committed to building and promoting inclusivity in media, Sue Schardt spoke about the transformative power of media at the launch of the public independent production initiative, Localore: Finding America. Learn more about the work at http://marginmedia.org

Inclusivity in media is not just morally justifiable, it can also have many tangible benefits, as shown in a survey made by Female Quotient in partnership with Google and Ipsos. In examining the effects of inclusivity marketing on positive outcomes with consumers, the survey found that 77 percent of Millennials have taken action based on an ad campaign that was inclusive or diverse.

Moreover, 85 percent of Latinx consumers surveyed reported taking action based on an ad campaign they viewed as inclusive or diverse. In addition, 69 percent of Black consumers reported they were more likely to purchase from a brand that positively related to their race and ethnicity, and 71 percent of LGBTQ respondents were more likely to seek out a brand that represents a variety of sexual orientations in its media presence.