Wednesday, October 14, 2020

Giving POV to Oddball Art



Sue Schardt, of Dorchester, Massachusetts, launched Margin Media to give emerging artists a platform for expression. In one of her blog posts on the site, for example, Sue Schardt references an article about Manny Farber, a painter whose side job was writing movie reviews.

Manny Farber is best known for naming termite art. Mr. Farber began his career at the University of California, San Diego in 1970, where he taught and worked. His movie criticism was published in the New Republic, the Nation, and elsewhere. His writing style was described as punchy and witty, with a close observation to detail and a keen awareness of the overlooked.

In an exhibit at the Museum of Contemporary Art in 2018, his art work reflects this connection between art and the movies. The show opened with the painter’s stationery, candy, and auteur drawings, which were done using oil, ink, and pastel on paper. Candy reminiscent of that sold in movie theaters and other objects were also subjects of the works.

Mr. Farber makes an obvious connection between the mundane and what appears on the movie screen. He called this termite art because it gave definition to the larger-than-life depictions burrowed in the unpretentious and unfashionable act of watching a film. 

Tuesday, September 22, 2020

Margin Media and the Finding Sanctuary Multi-Media Production


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NFCB, Community Counts, Bader Award


Sue Schardt is a recognized public media trail blazer who has successful developed initiatives to support greater diversity in public media and to expand coverage to more people in local communities across the United States. In her capacity as president of SchardtMEDIA and, more recently, as executive producer of Localore and CEO of AIR, she is sought out as an expert presenter by media organizations across the United States and overseas. She was among those invited to the Kiev by Ukrainian national public broadcasting leaders interested in the formation of non-profit media in the United States; in Moscow, her remarks focused on podcasting and emerging media innovation and, in Melbourne, her presentation was among those concerned with creating successful, co-collaborative productions. Closes to home, Schardt has been an active advisor to and participate with the Third Coast International Audio Festival, Greater Public, the Public Radio Program Directors Association (PRPD), Public Media Journalists’ Association (PMJA), and the National Federation of Community Broadcasters (NFCB). The latter recognized Schardt with a lifetime achievement award in 2018.


More on NFCB: NFCB has enhanced the impact of community media while fostering innovation in public media services. The organization supports local radio stations through a suite of customized services that range from education and representation offerings to organizational consulting and peer-to-peer exchange. The NFCB also leads initiatives, such as the Community Counts program, an effort designed to strengthen service sustainability amongst community radio stations in a time of evolving technology and limited resources. The program, which spans 18 months, provides a blend of expert-led training and peer-based learning to 10 radio stations who meet eligibility requirements and complete an application process. Visit https://nfcb.org


For more on PRPD, visit https://prpd.org/

For more on PMJA, visit https://www.pmja.org/

For more on Greater Public, visit https://www.greaterpublic.org/

For more on Third Coast International Audio Festival, visit https://www.thirdcoastfestival.org/

For more about Sue Schardt, visit https://www.MarginMedia.org

Wednesday, September 2, 2020

Compassionate Journalism


Media influencer Sue Schardt has close to 30 years of experience in communications and has been the executive producer of Localore since 2010. Sue Schardt is currently operating an independent production group, MarginMedia.org, to continue to develop new collaborative work with a diverse range of people living in local communities. 

In a recent post, she muses about compassion, reflecting back on a childhood fainting spell and the tenderness of her elementary school principal. Schardt continues, then, describing her experience with the Red Cross food pantry, and the Boston public city school teachers who line up in their cars to collect and transport food to the homes of their students across the city during this time of hardship.

This emphasis on compassion in a time of pandemic connects to Schardt's approach to journalism and public media. In a 2017 report to the public media field, “Break Form, Making Stories with and for the People, the ethos of Localore is expressed in the view that the core tenants of journalism - fairness, objectivity, and balance - also includes love.

Today, Schardt believes even more strongly that today's chaos and strife present tremendous challenges to those we entrust to bring us the news, and that journalists who lead with compassion are key in confronting the rampant cruelty and divisiveness that mark our present reality. 

Monday, August 24, 2020

Journalistic Purpose During a Time of Pandemic and Unrest

 

Sunday, August 16, 2020

Anti-celebrity Termite Artist Making Change from Inside Public Media

Sue Schardt operates Margin Media out of a studio located on the top of Savin Hill in Dorchester, Massachusetts. She oversees productions, and, as executive producer, she draws on her extensive experience working as a creative, socially conscious leader in public media. What many in her professional circles don’t know is that Schardt is also a musician and free-form radio DJ on WMBR-FM based at the Massachusetts Institute. She was among the artists featured in a major exhibition at the Los Angeles Museum of Contemporary Art (MOCA), “One Day at a Time: Manny Farber and Termite Art.”


Described by the Los Angeles Times as an “anti-celebrity” show, the exhibition had at its centerpiece paintings by Manny Farber, who died in 2008 and was better known to the public as a movie critic than as an artist. One unique aspect of Farber’s colorful, motion-infused still-life pieces is that they were not presented from a side view, but from above, framed on surfaces such as tabletops.

Interwoven with Farber’s still-life paintings were the works of three dozen artists, including Schardt, who were not so much influenced by him but who shared an affinity and sensibility. This was brought together “sympathetically” by MOCA’s former chief curator, Helen Molesworth, as her “swan song” exhibition. As reviewed in the Times, the end result was “user-friendly yet enjoyably strange.”

For a review of the Manny Farber exhibition, visit

Friday, August 14, 2020

Anti-celebrity Termite Artist Making Change from Inside Public Media


Sue Schardt operates Margin Media out of a studio located on the top of Savin Hill in Dorchester, Massachusetts. She oversees productions, and, as executive producer, she draws on her extensive experience working as a creative, socially conscious leader in public media. What many in her professional circles don’t know is that Schardt is also a musician and free-form radio DJ on WMBR-FM based at the Massachusetts Institute. She was among the artists featured in a major exhibition at the Los Angeles Museum of Contemporary Art (MOCA), “One Day at a Time: Manny Farber and Termite Art.”


Described by the Los Angeles Times as an “anti-celebrity” show, the exhibition had at its centerpiece paintings by Manny Farber, who died in 2008 and was better known to the public as a movie critic than as an artist. One unique aspect of Farber’s colorful, motion-infused still-life pieces is that they were not presented from a side view, but from above, framed on surfaces such as tabletops.

Interwoven with Farber’s still-life paintings were the works of three dozen artists, including Schardt, who were not so much influenced by him but who shared an affinity and sensibility. This was brought together “sympathetically” by MOCA’s former chief curator, Helen Molesworth, as her “swan song” exhibition. As reviewed in the Times, the end result was “user-friendly yet enjoyably strange.”

For a review of the Manny Farber exhibition, visit
https://www.latimes.com/entertainment/arts/la-et-cm-manny-farber-termite-moca-20181019-story.html

Thursday, June 25, 2020

Obstacles Faced by Local Journalism


For more than two decades, Sue Schardt has been committed to building a stronger and more inclusive media industry, including as CEO of the Association of Independents in Radio in Dorchester, MA. Beginning in 2010, Sue Schardt began building Localore, a new local journalism ecosystem involving hundreds of independent and station-based producers working in partnership with individuals and organizations based in communities across the U.S.

Local journalism has declined significantly across the country in recent years, with thousands of local news outlets closing or operating with significantly diminished resources. One important factor in this decline is the consolidation of newspapers and local radio stations over two decades. The traditional business model of local newspapers is all but obsolete. As more people get their news online, it’s increasingly difficult to attract the kind of advertising revenue necessary to keep local newsrooms afloat and, while podcasting represents a boon for audio producers, the pipeline for new voices is quickly narrowing as the most resourced players begin to dominate the field. This now includes players such as Facebook and Google who command enormous attention from news consumers by aggregating content, yet with few of the safeguards provided by traditional journalism. As a consequence, advertising revenues are drawn away from local newsrooms and at a time when making the leap into digital is already beyond the resources and abilities of many smaller news organizations.

These are among the factors contributing to the erosion of a community-based news culture and at a time of national crisis, when local connection is more important than ever.

Wednesday, June 17, 2020

The Michael Bader Award from the NFCB


Sue Schardt is an executive producer at Margin Media in Dorchester, Massachusetts and an executive producer and creator of Localore, an independent public media production designed to bring diversity, invent new story forms, and expand public media's reach to more people in local communities. Sue Schardt received the Michael Bader Award for Lifetime Achievement from the National Federation of Community Broadcasters in 2017 for her contributions to the public media industry where she’s work for more than two decades.

The Michael Bader Award is an annual award granted to a single contribution or in honor of a lifetime of contributions to community radio. Those who have received the award have made a significant impact on the advancement of the vision and mission of community radio as a whole. Sue Schardt has worked extensively with public radio stations and leading networks in the U.S. and abroad. She worked with Koahnic Broadcast Corporation to build a new infrastructure for Native American radio stations, including developing a set of ethics and guidelines specifically designed for those covering Native American communities. Her work to diversity and strengthen the ecosystem for independent and community based journalists and producers is especially notable.

The eponymous Michael Bader was a dedicated attorney with a strong focus on community radio stations. Throughout his career, he helped numerous stations get started and protected their rights in his capacity as an attorney. In addition to professional assistance, he also supported many stations financially and with his time and attention.

Wednesday, May 20, 2020

The Advantages of Inclusivity in Marketing


Sue Schardt is an accomplished media executive and experienced producer and program developer for a broad range of media networks. Committed to building and promoting inclusivity in media, Sue Schardt spoke about the transformative power of media at the launch of the public independent production initiative, Localore: Finding America. Learn more about the work at http://marginmedia.org

Inclusivity in media is not just morally justifiable, it can also have many tangible benefits, as shown in a survey made by Female Quotient in partnership with Google and Ipsos. In examining the effects of inclusivity marketing on positive outcomes with consumers, the survey found that 77 percent of Millennials have taken action based on an ad campaign that was inclusive or diverse.

Moreover, 85 percent of Latinx consumers surveyed reported taking action based on an ad campaign they viewed as inclusive or diverse. In addition, 69 percent of Black consumers reported they were more likely to purchase from a brand that positively related to their race and ethnicity, and 71 percent of LGBTQ respondents were more likely to seek out a brand that represents a variety of sexual orientations in its media presence.

Tuesday, March 17, 2020

The Power of Story, the Sound of the Other